{"id":3037,"date":"2016-08-25T08:09:34","date_gmt":"2016-08-25T15:09:34","guid":{"rendered":"http:\/\/www.sheer.us\/weblogs\/?p=3037"},"modified":"2016-08-25T08:09:34","modified_gmt":"2016-08-25T15:09:34","slug":"marketing","status":"publish","type":"post","link":"http:\/\/www.sheer.us\/weblogs\/uncategorized\/marketing","title":{"rendered":"marketing"},"content":{"rendered":"<p>So, I&#8217;ve been thinking about the challenges of getting my upcoming solo album to turn a profit. In terms of Sheer Time, if we estimate each track at 20 hours, I&#8217;ve got to sell a total of 20,000 units, or have people stream 2 million times in order to break even with my hourly rate at my day job.<\/p>\n<p>This is harder than it looks. Even if we assume that I&#8217;m skill-wise the equivilent of Pink Floyd (probably a questionable assumption, but let&#8217;s run with this) we still have to figure out some way to get the public to notice I exist. With a band, there&#8217;s at least some hope that friends of all four or five guys are going to notice and tell their friends. With me, my word-of-mouth seed starts from one person. <\/p>\n<p>Also, I&#8217;m definitely tuning this album for my personal tastes, rather than what&#8217;s currently &#8216;the popular sound&#8217;. As a result, it&#8217;s going to be that much more difficult to get people to notice it. I think this makes sense insofar as I&#8217;m not likely to move enough units for it to make a profit, so I might as well enjoy myself, but it&#8217;s still worth noting that I&#8217;m not exactly taking the shortest course here.<\/p>\n<p>My gut feeling is that it will be my next album, not the one I&#8217;m releasing in December, that breaks even. I&#8217;m guessing by my next album I will be past that magic 10,000 hours that everyone says you need to have to make it.<\/p>\n<p>It&#8217;s a little frustrating that if I were a pointless political facebook meme, I&#8217;d have no trouble getting 2 million views.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, I&#8217;ve been thinking about the challenges of getting my upcoming solo album to turn a profit. In terms of Sheer Time, if we estimate each track at 20 hours, I&#8217;ve got to sell a total of 20,000 units, or have people stream 2 million times in order to break even with my hourly rate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/posts\/3037"}],"collection":[{"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/comments?post=3037"}],"version-history":[{"count":1,"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/posts\/3037\/revisions"}],"predecessor-version":[{"id":3038,"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/posts\/3037\/revisions\/3038"}],"wp:attachment":[{"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/categories?post=3037"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sheer.us\/weblogs\/wp-json\/wp\/v2\/tags?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}