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|Posted on: Thu, 25 Aug 2016 15:09:13 GMT|
Fetched on: 2016-08-25 08:43:02
From: http://sheer-panic.livejournal.com/341641.html (marketing)
So, I’ve been thinking about the challenges of getting my upcoming solo album to turn a profit. In terms of Sheer Time, if we estimate each track at 20 hours, I’ve got to sell a total of 20,000 units, or have people stream 2 million times in order to break even with my hourly rate at my day job.
This is harder than it looks. Even if we assume that I’m skill-wise the equivilent of Pink Floyd (probably a questionable assumption, but let’s run with this) we still have to figure out some way to get the public to notice I exist. With a band, there’s at least some hope that friends of all four or five guys are going to notice and tell their friends. With me, my word-of-mouth seed starts from one person.
Also, I’m definitely tuning this album for my personal tastes, rather than what’s currently ‘the popular sound’. As a result, it’s going to be that much more difficult to get people to notice it. I think this makes sense insofar as I’m not likely to move enough units for it to make a profit, so I might as well enjoy myself, but it’s still worth noting that I’m not exactly taking the shortest course here.
My gut feeling is that it will be my next album, not the one I’m releasing in December, that breaks even. I’m guessing by my next album I will be past that magic 10,000 hours that everyone says you need to have to make it.
It’s a little frustrating that if I were a pointless political facebook meme, I’d have no trouble getting 2 million views.
Everyone you can email me at email@example.com. Personal emails are very welcome.
Us means me and us means you.